Here are Leinster Production we help you all the way. We have 3 major steps identified.
Pre-production refers to all the steps that artists take to prepare before they go into the studio to record their song or album. At the pre-production stage, we will listen to the song and make suggestions about changing the arrangement or instrumentation (e.g., replacing an electric bass with an upright bass for a rockabilly song). In some cases, pre-production may involve recording the songs so that the producer and the band can hear how the arrangement and performance sounds. This pre-production recording may lead the band to modify the song and its arrangement.
At its core, pre-production is simply making sure that the song is as good as it can be before the artist sets foot in the studio so that they arrive prepared
Tracking is the act of recording audio to a DAW (Digital Audio Workstation) Tracking audio is primarily the role of the Audio Engineer. This is when the our role is most important. We work side by side with the artists while they play or sing their part and coach them on how to perform it in a way that will best convey the emotion of the song and how to get the best technical accuracy (e.g., intonation). In some cases we will even provide a backup vocal or play an instrument if that’s the sound that we need to bring the song to the next level. Even within the tracking phase, the idea of constantly trying to make the song one step better is always at the forefront of their mind.
Post-production, commonly referred to as mixing is the phase after tracking the recording when the artist is far less involved and it’s down to our team to define the sound of the audio. This will typically start with finalizing the arrangement via moving around audio files and cutting the instruments from the mix that are no longer necessary for the desired sound. After this the audio engineer will use effects like Compression or EQ to create the desired sound from each track within their DAW (Digital Audio Workstation). Our role in this is usually something more of an extra ear and guiding the audio engineer for the sound that people wants to hear. After this it is moved on to mastering, which is usually the end of the production role in the project. A mastering engineer makes the final adjustments to a recording (compression, levels, etc.) so that the song meets the professional standards of songs for radio airplay or CD release.
Bringing it to the Market
1. Release the video single
With this approach, you would premiere your song and we will promote is via our digital partners. These partners include, YouTube, iTunes, Worldwide Radio Stations and our Facebook page.
Video, of course, is one of the most sharable forms of online content, so if both the song and video are great, releasing the music this way can be a smart move — especially if you managed by Leinster Productions.
2. Release the radio single
Effective radio promotion can be pretty expensive, but if the song is right and Leinster Production’s experience, it might be worth the cost. When you release a radio single (think “hit song” usually between 2.5 — 4 minutes long), the idea is to create sustained exposure to the song over a short period of time. That’s what it takes to get a critical mass of people to take notice — repeated listens. Even if it’s a great song.
Don’t have the budget for a radio promoter, you can still make a dent going the DIY route. Come and talk to us.